Let’s talk about this amazing disrupter swimwear line, Lyra, founded by Ikram Zein.
Lyra revolutionizes modest swimwear. Created through Zein’s struggle to find swimwear that suited her lifestyle, and as someone who dresses modestly, she found that there were not many options on the market that provided modesty and comfort while also staying trendy and fashionable.
The LYRA brand has all the elegance of classic Hollywood, Moroccan beach cool and minimalist design. The swimsuits are made from premium quality Italian Carvico fabric with High UV protection and can be bought either as full sets or separate, so you can create the fit, style, and coverage amount you want.
My favourite thing about LYRA are their values surrounding female positivity, inclusivity, and equality. LYRA is a part of the #ThisGirlCan campaign. They have designed a range of swimwear that fits the needs of all women to help increase participation rates in swimming. Through their ‘LyraSwims’ campaign, they tell the real story of women who exercise through swimming. They come in all shapes and sizes and all levels of ability.
I think this is an amazing brand that Zein has created. It takes courage to start a business, and it is now an amazing company.
Truly a disrupter in the swim and fashion industry.
If you would like to read more about them, Click here
Feel free to leave a comment – especially if you have tried their products.